Sample+Assessments

** Unit Understanding Goals ** || **Unit 1 Understanding Goal** || Students will interpret marketing concepts as they apply to sports and entertainment marketing. || ** Unit 2 Understanding Goal ** || Students will apply concepts and processes associated with successful financial planning in sports and entertainment marketing. || ** Unit 3 Understanding Goal ** || Students will differentiate between the components of the sports marketing industry. || ** Unit 4 Understanding Goal ** || Students will analyze the field of marketing as it relates to the elements of the entertainment industry: television, radio, music, movie, theater, and fine arts. || ** Unit 5 Understanding Goal ** || Students will interpret the elements of the selling process as they relate to sports and entertainment marketing. || ** Unit 6 Understanding Goal ** || Students will differentiate between the elements of promotion: sales promotion, advertising, personal selling, public relations and publicity. || ** Unit 7 Understanding Goal ** || Students will examine the elements of risk associated with the industry of sports and entertainment marketing. || ** Unit 8 Understanding Goal ** || Students will interpret the legal and ethical behaviors as they relate to the sports and entertainment marketing field. || **Unit 9 Understanding Goal** || Students will incorporate communication and presentation skills into sports and entertainment activities. || ** Unit 10 Understanding Goal ** || Students will arrange appropriate and efficient channels of distribution for sports and entertainment events. || ** Unit 11 Understanding Goal ** || Students will investigate career choices in sports and entertainment marketing. || ** Unit 12 Understanding Goal ** || Students will compose a sports and entertainment marketing plan. || Source: [] ** Unit Technology Goals ** || ** Unit Technology Plan 1 ** || Students will learn to build a navigational PowerPoint that provides a detailed outline of the key points of each chapter. This will serve as a cumulative review tool for the final exam at the end of the semester. || ** Unit Technology Plan 2 ** || Students will learn how to respond to Instructor’s weekly marketing scenario that will be posted on his/her website and submit this response electronically. || ** Unit Technology Plan 3 ** || Students will learn to create and conduct a podcast over a lesson of choice from the text || ** Unit Technology Plan 4 ** || Students will create a webpage as the presentation tool for their Sports and Entertainment Marketing Plan project ||