Assessment+Blueprint

True/False 1 ||^  ||
 * || **Knowledge** || **Application** || **Synthesis** ||
 * **Price** || True/False 2 ||  || Performance 1 ||
 * **Product** ||  || Multiple Choice 2 ||^   ||
 * **Promotion** || True/False 2 ||  ||^   ||
 * **Place** ||  || Multiple Choice 1

Explain the decisions that you made, i.e. why did you select the number and type of questions for each cell? How did the number and type of questions reflect your curricular priorities?

I thought it was very important to incorporate a performance question that encompassed all of the concepts in this lesson together. The four P's of the marketing mix are used together in the real world, therefore I felt like this style of question was relevant. For the other questions, I simply based the type of question on what specifically I want the student to know from this section. The multiple choice & True/False sections require that students know where the concepts fall in the mix and what their individual purpose serves within the mix. With choices, students must look at each possibility and duduct the best choice based upon the question.